MyCorporation: Business Naming Myth Blasters
Business Naming Myth Blasters
Why Incorporate?
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Help me choose which entity is right for me.
Myth #1: If someone uses your business name as a Web site address, you can demand ownership of that domain name
You would think this would be so, but the reality is much more complicated. Sometimes you can approach domain registration companies about acquiring a name that is already being used—but these companies don't have to transfer ownership. And be careful about approaching the owner of a Web address, because that person just might ask for a briefcase full of cash to transfer the domain name. Instead, you may need to find an attorney to help you—if you really think it's worth the legal effort.
In cases like this, you may need to think about coming up with a domain name that is similar to your business name—or think about other possibilities for naming your company.
Myth #2: The effort of researching an ideal business name takes too much time from starting a business
Discovering the right name for a business can be one of the most rewarding—and fun—entrepreneurial activities around. Besides, you'll save more time in the long run by having an appropriate name that you actually own. For one thing, a good name will make your business attractive to customers and investors, and you'll want to spare yourself the embarrassment of explaining a name that doesn't make much sense for your venture.
